African beauty and the beast

The photo above of an advertising hoarding for a popular skin cream is, in some respects unremarkable: yet another product to beautify the skin. But this is West Africa and even a generous interpretation would we hard pressed to describe the model as even mixed race. If this was some lone, anomalous advert it would not be worth more than a brief mention but it is typical of marketing for beauty products in the region.  Of the dozens of ads I have seen,…

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